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Winding Oak's Bookology Magazine

Advertising Terms and Conditions

Via our free online magazine, Bookology, Winding Oak is pleased to offer advertising to a vertical market of children’s literature professionals and enthusiasts throughout the world, including educational institutions, trade publishers and distributors, suppliers, events and conferences, authors and illustrators of trade books, and bookstores.

How to place an ad:

Fill out our Ad Request Form or contact our advertising manager, Steve Palmquist, at

Ads may include a link and an image. Images should be sent in jpg, gif, or png format saved at 72 dpi.

Payment is required before the ad will begin running (payable by check or credit card).

Multiple ads running during one month are acceptable. Contact Steve for pricing.

Indicate if you will also require design services. Requests for design must be made at least two weeks in advance of scheduled appearance so you have time for approval.

Deadline for ad submittal:

5 pm CST, fourteen (14) days before scheduled appearance online.

Types of ads:

To honor our website visitors, we request that all advertising:

  • pertain to children’s books, whether it’s about a particular book, an event, an organization related to books or literacy, an author or illustrator, a distributor, a bookstore, a based-on-the-book movie or play, a service of interest to our audience, as well as those who produce products to assist librarians and educators working with books and reading
  • refrain from blinking, flashing, jumping, traveling across the page, playing music or sound, or otherwise annoying our site visitors
  • be appropriate for viewing by young children
  • not promote acts of abuse, violence, or war; contain no profanity

Advertising is accepted subject to approval by Winding Oak, which reserves the right to decline or cancel any advertisement at any time.

The Legal Stuff:

In the event an advertisement inadvertently contains a substantive error or omission that is Winding Oak’s responsibility, advertiser will not be charged the cost of the ad for one month. If the error is non-substantive and Winding Oak fixes it within 24 hours, there will be no credit given for the cost of the ad.

Winding Oak is not liable for errors in advertising copy, content, or graphics supplied by the advertiser. We will work to quickly re-post the new ad supplied by the advertiser.

If advertiser cancels ad before ad is posted online, advertiser may qualify for a pro-rated refund sent within 60 days.

If advertiser cancels the ad after the ad is posted online, the ad can be removed but there will be no refund.

Invoices will be sent via PDF by e-mail unless a hard copy is requested and a postal address is provided.

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