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Winding Oak's Bookology Magazine

Lisa Bullard: My Not-So-Overnight Success

ShoesEarly on, when people would ask my kid self what I wanted to be when I grew up, I’d answer “Shoe Salesperson.” But then I discovered that feet sometimes smell, and I moved on to a different dream: Book Writer.

I could invent a great story and tell you that I crafted a long-term plan to realize my dream. But instead, this is a tale of false starts and misdirected wanderings. Perhaps you’ll find it inspiring if you’ve made missteps on the way to capturing your own dream!

I wrote all the time as a kid—songs, stories, poems, comic strips. But I didn’t believe that anyone would pay me to do something I loved so much. And my first several jobs didn’t serve as models for fulfilling work: babysitter, fast food employee, cardboard box maker, school janitor.

That meant my expectations for the world of work, even after graduating from college, weren’t all that high. With no clear ambition other than “it would be great to get a job that didn’t involve scraping gum off desks”—a key feature of the school janitor job—I moved to Minneapolis, rented a drafty apartment with my cousin, and took on a series of uninspiring temp jobs. I wrote in my spare time, but my efforts went no further than my file cabinet.

Insurance FormsThen one day I arrived home from my position as Forms Clerk (temporary) at an insurance company to find the first heat bill had arrived. It totaled over $800. And the insurance company had just offered me a job. That is the “carefully plotted” career trajectory that resulted in my position as Chief Forms Clerk (permanent)! But despite this meteoric rise, and my willingness to work very hard, I found I didn’t enjoy sorting forms. I started visiting the human resources department for guidance, and a very kind woman took me under her wing. She gave me a barrage of career assessment tests, then looked me in the eyes and said, “Lisa, I don’t think there IS a job in insurance that will make you happy.”

That HR person did me two great services. First, her notion that happiness might be a valid factor in job selection was a revelation to me. And second, she knew of the Denver Publishing Institute—an intensive summer course focusing on book publishing—and she recommended that I consider attending. A few months later I moved on from the world of insurance and attended the Denver program.

CockroachPerhaps the most important thing I learned there is that publishing houses are money-making enterprises. Publishing is a creative industry full of people dedicated to books and the written word, but it’s also a tough business. Very few people get rich off of books. Day after day at the Institute, publishing professionals came in to share the realities of working in the industry, and they’d all conclude by saying, “If you want to work really hard, make almost no money, and live in a roach-infested apartment in New York, this is the field for you!”

I was willing to take on everything other than the roaches. Fortunately I discovered there was a booming publishing industry in Minnesota, so I flew back home and began my sixteen-year career as a publishing employee. I worked with a lot of amazing people, both co-workers and writers, building relationships I still value highly. I reveled in being able to do work I was passionate about, despite the fact that the warning about low pay proved all too true.

Not Enough Beds!Towards the end of those sixteen years, I celebrated a life-changing event: my first book was published. I believe it finally happened partly because I had continued to refine my writing skills, partly because I had learned what makes a book concept salable, and partly because I had built important connections in the industry. I am the opposite of an overnight success: it took me fourteen years working in publishing to get published myself!

Later, with another book in the wings, I decided to shift my focus from publishing employee to writer, and I started officially calling myself a Children’s Book Writer—a job I am proud to have now celebrated through many years and ninety books. I still don’t make very much money. I still work really hard. Sometimes I even get bored. But I love that I’m actually living my dream, and nobody expects me to scrape gum off desks.

I’m thinking that’s not too shabby for a little girl who once dreamed of selling shoes.

7 Responses to Lisa Bullard: My Not-So-Overnight Success

  1. David LaRochelle February 4, 2016 at 5:50 pm #

    Inspiring indeed, Lisa!

    • Lisa Bullard February 5, 2016 at 12:16 pm #

      Thank you, David! You have been an inspiration to me, too! You were gracious enough to come and act as a guest speaker to a couple of my writing classes, and years later I still find myself quoting you to later classes. Plus I use THE BEST PET OF ALL as an example of how a writer can wrap a complete (and brilliant) plot into a very short package!

  2. Norma Gaffron February 5, 2016 at 9:20 am #

    Lisa, I love your story with its message of persistence, determination, and hard work. I agree with David: inspiring to those who aspire.

    • Lisa Bullard February 5, 2016 at 12:20 pm #

      Thank you so much, Norma! My family is known for its stubbornness, but I love reframing the trait as “persistence.” And it’s amazing how much I’ve learned and how many wonderful people I’ve met along my crooked path–sometimes the detours are the best part of the journey!

  3. Catherine Urdahl February 5, 2016 at 11:07 am #

    I love reading how your “misdirected wanderings” led to where you are today. This both inspires me and makes me laugh–a great way to start the day! Thanks so much!

    • Lisa Bullard February 5, 2016 at 12:23 pm #

      Cathy, your feedback means a lot to me, since I know something about your own writing journey, too! And I’m so glad it made you laugh–that’s the best praise I think I could hear!

  4. Carol February 9, 2016 at 8:44 am #

    Awesome!! Need that bit of inspiration today as I sit at my day job going over the plot of my WIP in my mind.

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